Harry Potter and the Magic Phone Booth


To create a true Harry Potter experience for the Broadway production of Harry Potter and the Cursed Child at The Lyric Theatre in Times Square, AKA NYC wanted to place an interactive telephone booth on the sidewalk outside the show which, in the [...]

Harry Potter and the Magic Phone Booth2023-03-10T17:09:12-05:00

Not Your Mother’s Pop-up Event, NYC


Not Your Mother’s, a beauty supply brand, tasked our client, The Factory PR, to create an unforgettable salon experience for one night to promote their dry shampoo products. Held on February 8th 2023, the event was complete with a selfie spot, o [...]

Not Your Mother’s Pop-up Event, NYC2023-03-09T11:02:34-05:00

FAME by Paco Robanne—Fragrance Product Launch


On January 26th, 2023, Highlife organized the launch of Paco Rabanne's new feminine fragrance, FAME, featuring Elle Fanning at the Lotte New York Palace. The event was designed to increase the brand's visibility in New York City and showcased a [...]

FAME by Paco Robanne—Fragrance Product Launch2023-03-10T15:43:56-05:00

Christian Eckart Gallery Installation


Abstract expressionist, Christian Eckart, chose EAC for the fabrication of Closer/Still II, his current exhibition. With precise replication of color and detail we printed Eckart’s designs to 16-ft fabric using dye-sublimated inks. Backlit [...]

Christian Eckart Gallery Installation2023-01-26T13:22:32-05:00
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